Strong word, but I did have one today. During such tumultuous times like we are currently living, it looks like companies are going insane as we see layoffs here and product launch cancellations there not to mention marketing and advertising budget cuts.
Humans make the machine systems work.
HUMAN BODY
Every dieting person knows about yo-yo phenomenon, weight drops and then climbs even higher than what was the original level. This is because our body, in the face of acute hunger, tunes energy consumption down and automatically tries to adjust to lower calories amount.
HUMAN MIND
Our mind hasn't been able to make the jump from club sandwich to solar energy, therefore human mind developed to serve the well-being of body. Hence our mind is a reflection of muscle intelligence. And finally we can connect the dots...
HUMAN DECISION MAKER
Humans are the ones who reach for that panic button and not companies. Human mind sees the trouble and reverts to the most primal instinct - famine insight, eat tight. Clever company might want to consider the possibility of doing business as usual, anyway these slumps usually last 12-18 months, any solid company should be able to withstand that and expand while others are shrinking. People like to buy from the winner and now is the best time to be one as others are getting cold feet.